The brief was to promote the release of Microsoft XBox 'Rise of the Tomb Raider' among hardcore gamers - when all of the visual assets of the game itself were embargoed.

The solution? Working with McCann London we took the theme of the game into the real world. Successful gamers took part in a live outdoor PR event, a last-man standing contest involving truly horrible conditions.

We were responsible for the entire ‘digital and direct’ experience, from the T&Cs for the entry application all the way though to allowing the audience to vote for the weather conditions that the contestants faced: arctic cold, gale force winds, snowstorms and intense heat, through to the live-streaming of the event.

'Survival Billboard' has since garnered many awards, including an Andy, 9 Creative Circle, 6 One Show (including Best in Discipline), 2 Webby awards and a staggering 18 Cannes Lions with 5 gold, 9 Silver and 6 Bronze.