Business software engineers censhare wanted to attract corporate accounts to their CMS solution - an integrated digital experience platform that comes without media gaps or process integration issues.
We set about demystifying the technical world of PIMS (Product Information Systems), DAMS (Data Asset Management Systems) and MAMS (Media Asset Management Systems). And bringing them together in a way that is refreshing and instantly appealing.
Our work humanised the business of CMS through censhare, showing how their products empower large corporations to deliver real world real-time content to people, enabling their customers to live in the moment.
We challenged the conventional wisdom with a visceral visual language and impassioned tone of voice. Not the sterile stock-shot tropes of the sector.
This translated into a major design coup - censhare’s stand out exhibition space at the industry’s premier event, DMexco. Voted by ‘The Drum’ in the top ten exhibitor stands at the event.
We also embodied the censhare product advantage in a spiritual figurehead - Pimdammam - part teacher, part deity, who showed delegates the path to enlightenment in business.
